Which of the following practices is NOT considered unfair and deceptive?

Controlled business refers to the practice of an insurance agent or producer conducting business with entities they have a close relationship with, such as family members or business partners. This practice, while it may raise ethical questions, is generally accepted in certain regulatory frameworks as long as it is disclosed and handled properly.

In contrast, false advertising, intimidation, and misrepresentation are all practices recognized as unfair and deceptive. False advertising involves misleading advertising content that can harm consumers. Intimidation refers to coercive tactics used to manipulate individuals or entities into making decisions regarding insurance products, which is clearly unethical. Misrepresentation involves providing false information about an insurance policy or its benefits, which can lead to significant consumer harm and is expressly prohibited by regulations.

Therefore, controlled business, when conducted transparently and with proper disclosure, does not fall under the category of unfair and deceptive practices, making it the correct choice in this context.